View attached explanation and answer. Let me know if you have any questions.1Culture of Innovation and CreativityStudent’s NameInstitutional AffiliationInstructor’s NameCourse NameDate2Question OneCorporate culture is the term used to refer to or explain the behaviours or beliefs within acompany that determines or dictates how its management and employees interact and tackletransactions outside the company or business.Trust and integrity are crucial in any company or business. To create them, the companyhas to do most or all of the following; firstly, a company should consider implementing clearprocedures, processes, and policies. Having clear procedures and processes unifies both themanagement and the employees, which increases transparency in the company’s activities andcreates a trust and integrity culture in the company. Creating a code of ethics also creates a cultureof trust and integrity. The firm values in the code act to attract and retain talent hence drivingperformance (Spencer-Cooke & Van Dijk, 2017). The code of ethics makes employees enjoyworking in or for the company because they respect and trust the company and its management.Question TwoNot many leaders are ready to inspire a culture of creativity and innovation in theirorganizations or companies because of the several risks associated with the culture. However, thefollowing are some ideal qualities of those leaders who are always ready to inspire a culture ofinnovation and creativity in their employees; Firstly, risk tolerance is an essential quality for thesekinds of leaders, where they must be r…
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