Business Communications – Essay Furious


A SSESSMENT BRIEF2
Subject Code and Title BIZ101- Business Communications
Assessment Essay
Individual/Group Individual
Length 1500 words (+/- 10%)
Learning Outcomes a) Demonstrate academic skills appropriate to the level of study
b) Demonstrate research skills and referencing appropriate to the level of study
c) Critically analyse texts and/or multi-modal material in a business context
Submission By 11:55pm AEST/AEDT Sunday of Week 9
Weighting 40%
Total Marks 100 marks
Context:
Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research to an essay question. Essay writing is a method of communication used at tertiary level of study.
Instructions:
In this assessment you must write a 1500-word essay on a topic relating to effective communication in business. The essay must refer to 4 peer-reviewed journals. Choose one topic from the following:
Topic 1 – Critically analyse the impact of technology on communication skills in the workplace.
Topic 2 – Critically analyse the importance of communication skills in the workplace.
Topic 3 – Communication is an art not a skill. Critically analyse the statement.
Building on the skill of analysing text in assessment 1, you are expected to demonstrate:
• a comprehensive understanding of the subject,
• familiarity with prescribed texts and readings,
• critical analysis and research skills,
• ability to develop coherent arguments ,
BIZ101_Assessment2_Essay_Module 5 Page 1 of 5 • effective writing skills (including correct essay format), and
• effective referencing skills (APA style).
Submitting Your Assessment
1. Check your originality by uploading your assignment to Turnitin.
2. When less than 20%, submit your assignment through the Assessment Submission area.
BIZ101_Assessment2_Essay_Module 5 Page 2 of 5
Learning Rubrics
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
A comprehensive understanding of the subject
20% Essay does not show an understanding of the selected topic OR has major errors in elements of the topic.
OR
Essay re-states the words of others and does not effectively show that the writer has an understanding of the content. Essay and displays an understanding of the selected topic with
minor errors. Essay is descriptive Essay accurately and succinctly displays an understanding of the selected topic without errors. Essay is primarily descriptive. Essay accurately and succinctly displays an
understanding of
the selected topic without errors.
Essay goes beyond describing the
topic and shows a few elements of
examination and analysis. Essay accurately and succinctly displays an understanding of the selected topic without errors. Essay goes beyond describing the topic to examination and analysis that shows both sides of the argument.
Familiarity with prescribed texts and readings
20%
Essay does not use prescribed texts and readings to support understanding.
OR
Essay uses prescribed sources inaccurately or out of context.
Essay uses some prescribed texts and readings to support elements of their understanding of the topic.
. Essay uses prescribed texts and readings to support elements of their understanding of the topic.
Essay uses the prescribed texts and readings to accurately support there understanding of the topic. Essay uses the prescribed texts and
readings to accurately support there
understanding of the topic. Research is
extended beyond the
prescribed texts to
include academic research and
reputable online sources.
Critical analysis and research skills
20% Essay is primarily descriptive and does not show any evidence of critical analysis. Essay shows elements of critical analysis derived from research Essay shows elements of critical analysis derived from research Essay shows SOME elements of
original critical Essay shows significant elements of original critical
but does not have any
significant elements of original thought. with minor elements of original thought. analysis of the topic and uses
sources to back up the analysis analysis of the topic and uses sources to back up the analysis
Ability to develop
coherent arguments
20%
Essay does not show any evidence of a coherent argument being made. Essay has an implied or passive argument that has been defended
with some research to support. Essay has developed a clear and coherent
argument that is
articulated with minor clarity issues and
defended with some research to support. Essay has developed a clear and coherent argument that is articulated clearly and defended with research to support. Essay has developed a clear and coherent argument that is articulated clearly in the introduction, defended with research to support in in the body and summarised
persuasively in the conclusion.
Effective writing skills (including correct essay format), and effective referencing skills (APA style)
20%
Poorly written with errors in spelling, grammar.
Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop ideas.
There are mistakes in using the APA style.
Is written according to academic genre (e.g. with introduction, conclusion or summary) and has accurate spelling, grammar, sentence and paragraph construction.
Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well developed.
There are no mistakes in using the APA style.
Is well-written and adheres to the academic genre (e.g. with introduction, conclusion or summary).
Demonstrates consistent use of high quality, credible and relevant research sources to support and develop ideas.
There are no mistakes in using the APA style.
Is very well-written and adheres to the academic genre.
Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key reading
There are no mistakes in using the Expertly written and adheres to the academic genre.
Demonstrates expert use of high-quality, credible and relevant research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key
reading
There are no mistakes in using the APA Style.
APA style.

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