Business Decision Making and Analysis


GSB014 Business Decision Making and Analysis: Unit Guide
Assessment Task 2:
Apply decision analysis techniques
Due: Week 7 Value: 45% Format: Report Word length: 3000-3500 Learning outcomes: 2 to 7
Task description This question allows you to choose from one of two options.
Option 1- Complete your assessment based on the Catanza Technologies Case Study provided below, or
Option 2 – Choose a complex multi-stage decision case study from your own organisation.
Question 1
You have been engaged as a consultant to your organisation’s/Catanza executive to consider the information presented. You are asked to apply decision analysis techniques to the decision problem facing your organisation/Catanza Technologies and advise the company on their outcome options and recommended course/s of action. Clearly state any assumptions you have made.
Your discussion should include: • An executive summary • A brief overview of the key facts and your approach to the problem. • A clear statement of assumptions about the information provided and your analysis. • A decision tree of potential decision paths and events including Probabilities, Net Present Value calculations, and Expected Values • The application of at least one other decision-making technique covered during the unit, for example SMART, Analytical Hierarchy Process or Sensitivity Analysis. • Recommended course of action. • For own organisation option: Additional Appendices for background information and data.
Question 2
Discuss in detail the strengths and limitations of your analysis in the context of the problem faced by your organisation/Catanza Technlogies—Your-diseussion of limitations should
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