FINAL EXAM: Time limit 120 min
On page 88 of the textbook is a section within the Public Relations plan entitled “Implementation.”
That is the section covered in the final case. Read and review the steps outlined for basic working knowledge.
The Final will be a mini-case with several questions which will be based on Chapter 5 of Seitel, p.88, The Public Relations Plan: Creating.
MIDTERM : Time limit 90-minutes
CHAPTERS:
Chapter 3
Communication Theories
Traditional and Contemporary
The Word, Message, Receiver’s Bias
Chapter 4
Public Opinion
Attitudes
Persuasion
Maslow
Chapter 5
The Public Relations Plan
Objectives
Budgeting
Chapter 6
Ethics
Doing the Right Thing
Ethics in Public Relations
Chapter 7
The First Amendment
The Law: as related to Public Relations
