FINAL EXAM: Time limit 120 min
On page 88 of the textbook is a section within the Public Relations plan entitled “Implementation.”
That is the section covered in the final case. Read and review the steps outlined for basic working knowledge.
The Final will be a mini-case with several questions which will be based on Chapter 5 of Seitel, p.88, The Public Relations Plan: Creating.
MIDTERM : Time limit 90-minutes
Traditional and Contemporary
The Word, Message, Receiver’s Bias
The Public Relations Plan
Doing the Right Thing
Ethics in Public Relations
The First Amendment
The Law: as related to Public Relations