I have completed part 1 (PD1) and part 2 (PD2), but I need help for part 3 (PD3) which is PEST (Political/legal/environmental, Economic, Social, and Technology/Infrastructure) analysis. My chosen country is South Africa and my product is Nordstrom. Please see my PD1 and PD2 that I already turned in to help complete PD3. *Also see Project Deliverable 3 attached for detailed info on how to complete.
The purpose of this project is to build a student’s exposure, familiarity, and aptitude in identifying an international country for expansion for introducing a product/service for a market entry. The project will provide you a hands-on opportunity to conduct market and country research specific to your product/service for your marketing plan by applying all the important concepts and principles learned in this course. For this project, you will identify a product (Nordstrom) and choose a country (South Africa) for an initial international market entry. You will assess the feasibility of your decision based on the competitive market conditions, market potential for your product, and the PEST (Political/legal/environmental, Economic, Social, and Technology/Infrastructure) analysis of the chosen country.
PD3 Outline (please see detailed version attached):
1. Marketing Environment
a. PEST Analysis
i. Political and Legal Environment
ii. Economic Environment
iii. Social/Cultural Environment
iv. Technology and Infrastructure Environment
v. PEST Conclusions
b. Industry Trends
c. Competitive Analysis
2. Market Segmentation, Targeting, and Positioning
a. Market Segmentation
b. Geographical Market Segmentation
c. Primary Target Market Estimation
d. Positioning Strategy
3. List your sources/references in APA format.