Chapters
Chapter 9
New Media and its significance in Public Relations, today.
Chapter 10
Social Media, is it Public Relations?
Chapter 6
What is your definition of ethics without a dictionary?
Chapter 7
Which laws are important for Public Relations practitioners to understand? Why?
Chapter 5 – Review the PR Plan – p. 87-89.
Explore the elements that constitute a public relations plan, such as objectives, campaigns, and budgets.
Chapter 4
Maslow’s Hierarchy of Needs, Cognitive Dissonance, and PR
Chapter 3
The Synergistic Relationship Between Communication & Public Relations
Chapter 17 –
Discuss, message mapping on p. 368, Seitel. Discuss the 80/20 rule as it applies to a “high-stress situation “such as Covid.
Сhapter 1
Defining Public Relations
Chapter 2
The history and Growth of Public Relations
