SOLUTION: CMU CRM, Big Data, and Marketing Analytics Discussion


View attached explanation and answer. Let me know if you have any questions.1CRM, Big Data, and Marketing AnalyticsName of StudentUniversityCourse NameName of InstructorDate2CRM, Big Data, and Marketing AnalyticsCustomer data, commercial transactions, and market research are data types used inmarketing management and decision-making. Consumer data helps improve everythingregarding the business to better-fit customers’ needs by making appropriate decisions. Amarketing manager uses this data to enhance business communication and promote customerexperience. Thus, customer data helps make decisions that provide an in-depth understanding ofthe market. Organizations such as Walmart use customer data to define the overall demographicsand understand how their customers behave online before making decisions.Commercial transactional data help an organization manage the market and makemarketing decisions for building customers profiles. This commercial-based data creates adeeper picture of customers’ purchasing power, thereby allowing a business to formulatemarketing decisio…

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