Strategic Plan, Part 1: Environmental Scan


You will perform an environmental scan for your target
company. I CHOSE QUEST DIAGNOSTICS

Choose an organization according to the following:

·Current employer

·Most recent or former employer

·Place of business that you have patronized or have been
familiar with over a long period of time.

oAvoid choosing an organization that is so large that
historical data would be difficult to apply. Firms in the Russell 2000® index
may fit well, whereas firms in the Dow 30 Industrial index probably do
not.

·The organization can be a start-up that you or a
significant other may create in the future. For a start-up, focus on an
entrepreneurial idea that is of substantive interest, so this project leaves
you with a product you may leverage in the future.

Write a 1,050-word minimum environmental analysis in which you
include the following:

·Determine how to create value and sustain competitive
advantage using the environmental scanning strategy.

·Evaluate the company’s external environment.

·Assess the company’s general environment.

·Evaluate the organization’s industry operating
environment.

Format your paper according to APA guidelines.

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