Strategies & Tactics – Essay Furious


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CHM601 Week 7 Strategies & Tactics – The Action Plan — How do we get there?
Based on what you know about your business a. your target market, what strategies would you propose would influence your target market, The Marketing Mix elements you will employ to achieve your objective. MARKETING TOOLS
Word of Mouth Identify ways to communicate by word of mouth Databases/Direct Mail Mail and email addresses Loyalty/Return Visitation Program Discounts, special offers, thank you Advertising Chose Media PUBLICITY/ PUBLIC RELATIONS Free Editorial -Host Journalists Editorial stories, pictures listings Launch & Functions Events to launch new product/services Guest Speaking Opportunities Promote hotel by speaking at events Promotions Enter Awards & make Special Offers Media Releases Determine topics, dates and distribution MEDIA Editorial/Advertising Television Sponsorship, paid ads, news stories Radio Sponsorship, paid ads, prize giveways new stories interviews Newspapers Sponsorship, media releases, advertising Prize giveaways, joint sponsor promotions/adverts Magazines, Trade Publications Media Releases, stories, pictures, advertising
DIGITAL ONLINE Website
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