The Power Of Language In Animal Farm


The power of language dominates the minds of the characters in Animal Farm by George Orwell, as they embark on a journey to rebellion. In the novel, Orwell assigns devious tactics to the animals that they use to reflect on the power of language. Not only does the author use propaganda to reflect the power of language, but he also adds a disposition of persuasiveness. Orwell incorporates power of language by having characters, like Squealer, integrate many different forms of propaganda. Another way that power of language is used in this novel is persuasion by the lead animals on the farm. The author uses these tactics to reflect on the power of language, in order to show the importance of words. To begin with, George Orwell consistently includes methods of propaganda, meaning government communications to the public that are designed to influence opinion. This is seen a lot throughout Animal Farm, with it’s purpose being to emphasize the power of language. He does so by having characters, like Squealer, use many slick tactics while performing speeches to the animals. When declaring that the pigs were keeping the milk and apples to themselves, Squealer uses not one, but two great forms of propaganda. Those two being distraction tactics and appeals to authority. Squealer explained, “Many of us actually dislike milk and apples. I dislike them myself! Our sole object in taking these things is to preserve our health. Milk and apples (and this has been proved by Science, comrades) contain substances absolutely necessary to the well-being of a pig” (35). In this speech, Squealer brings up science, or appeals to authority to prove his point, when really, there is no actual evidence that the pigs absolutely need milk and apples. Appeals to authority is the act of claiming that something must be true because it is believed by someone who is said to be an authority on the subject. Orwell incorporates this tactic by having Squealer mention that the facts he uses are from an authority on the subject. What the animals don’t suspect is that Squealer never proves that the information is factual. He also turns the table and informs the animals that the pigs aren’t getting milk and apples because they want to or like them, it’s
 

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