Undertake marketing activities – Essay Furious


BSBMKG414 Undertake marketing activities
– Assessment Task 1 LAST UPDATED: April 2021, Version No. 1.1
Page
1 of 2
Task01:
WRITTEN QUESTIONS
Submission details
The Assessment Task is due on the date specified by your trainer. Any variations to this arrangement
must be approved in writing by your trainer.
See procedure and task specifications below for details.
You must submit a soft copy of required evidences (your answers) and an “Unit Cover Sheet” (Filled
out and signed appropriately) on the e-learning site according to submission guideline.
Be sure to properly reference your sources of information using the Harvard referencing system.
The Trainer/Assessor may further prompt and question in order to receive answers of appropriate
quality or if further clarification required and to validate authenticity of your submitted work.

BSBMKG414 Undertake marketing activities
– Assessment Task 1 LAST UPDATED: April 2021, Version No. 1.1
Page
2 of 2
Instruction:
To be prepared on an individual basis.
This is an open book exam
Assessment answer needs to be typed
You must provide detailed answer for every question along with relevant examples.
There is no word limit, but answer for every question should be reasonable in size
Please answer all questions:
Question 1
Identify the seven basic steps in planning marketing activities.
Question 2:
List five examples of basic marketing activities.
Question 3
Describe organisational policies and procedures on marketing. (150–200 words)
Question 4:
Outline how market research can be used to assess suitability of an organisation’s existing products.
Why is it difficult to introduce and market a new product or service? (75–100 words)

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