Week 5 Discussion Innovation


Understanding the Need for Innovation.

Significant “Noise” factors

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Continuous innovation is an important factor on a competitive market, as innovation defined as “A change in customs; something new and contrary to established customs, manners, or rites” (“Adapting and innovating | Boundless management,” n.d.). All employees at Smithfield need to understand that innovation is a win-win for both employees and the company. Innovative company and employees will help increase productivity through by creating and executing new processes, it can also be a motivation for employees to be part of a very creative and exemptional team who are innovative in their field of job, which in turn may increase competitive advantage and provide meaningful differentiation (“Adapting and innovating | Boundless management,” n.d.). Therefore, Smithfield need to help its employees to understand these benefits and the goals will be accomplish with innovation, guide their employees on how to acknowledge that the change is for success.

The three “noise” factors that are most likely interfere with success of launching the new product line includes; organizational noise, environmental noise, and phycological noise. Organizational noise is one of the first factor that Margo should consider, most importantly because of the launching of new product. Poorly structured messages can big be a barrier, launching the new product line needs a clear and concisely worded directions to the management and production team of employees to reach their destination in regards to the production of new product line (“Barriers to effective communication | Boundless management,” n.d.). Secondly, environmental noise, noises that comes from the environment of the work place such as very loud speakers,

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